The Revenue Optimisation Executive will provide guidance to assigned hotels on the effective application of Revenue Management techniques, including pricing, channel management, demand conversion and space management in order to maximise revenue, Best Western contribution and market share performance. They will ensure high quality of revenue management processes, systems and communications is applied consistently. Work closely with other Best Western functions to ensure the member hotels gain the maximum benefit from the brand.
•Provide guidance to assigned hotels on the effective use of inventory management systems, securing optimum availability on BW channels across all products and segments.
•Review booking trends, competitor pricing and pace in order to provide guidance to assigned hotels, in order to set optimum transient pricing.
•Analyse and provide guidance to assigned hotels on the setting of contracted pricing strategy (annually).
•Advise on pricing strategies across all distribution channels for assigned hotels.
•Gain active participation from assigned hotels in promotional activity, securing effective pricing and inventory.
•Provide direction to assigned hotels on the completion of competitor benchmarking, annually or more frequently depending on market conditions etc.
•Provide guidance to assigned hotels on up-sell programs.
•Identify demand troughs and liaise with marketing and sales to lead an action plan.
•Evaluate market trends and competitor activity and provide analysis and recommendations to the assigned hotels.
•Provide meaningful performance reporting analysis to assigned hotels to implement win-win solutions in order for the hotel and Best Western to achieve market performance.
•Review pace performance for assigned hotels on a weekly basis identify reasons for over or under performance, setting activity to counteract or maximise on opportunities.
The role holder will possess strong analytical skills, able to confidently analyse, understand and utilise management information and use this data to identify opportunities for increasing hotels’ performance.They will also have excellent interpersonal skills, and be able to liaise professionally and effectively at all levels and build strong working relationships.Above all they will be committed to customer service excellence and providing a high level of service delivery to both internal and external customers at all times.
Qualifications / Knowledge
•Proficient in MS Office software including Word, Excel, PowerPoint and Outlook
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